Ethics and Human Interface

[Model Answer QP2021] Impact of digital technology as a reliable source of input for rational decision making is a debatable issue. Critically evaluate with suitable examples.

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.