Integrity “is doing the right thing, even when no one is looking.” Integrity is a foundational moral virtue, and the bedrock upon which good character is built.
Ethics and Human Interface
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.